Thursday, 20 April, 2023

Spotify's acquisition of Gimlet, Joe Rogan, and push into audiobooks pays off with strong Q1 earning

Spotify aims to expand podcast offerings with new Gimlet shows and Joe Rogan audiobooks. The platform plans to invest more than $1 billion in podcast-related programming, and is aiming to broaden its appeal to a wider audience, including the lucrative audiobook market. The move comes as the company faces increasing competition from rivals such as Apple and Amazon. Despite challenges, Spotify's focus on podcasting has helped it grow its monthly active user base.