Friday, 24 March, 2023

This is how analytics contribute to business growth Eros Now

<p>Eros Now uses analytics for customer behavior, business, marketing, and content. Content&nbsp;consumption pattern is used to make data-driven decisions while producing content. BI looks into subscribers&#39; consumption, page users, time spent to&nbsp;induce&nbsp;a paid subscription behavior. External internet behavior, metadata, search patterns, etc are used to feed into the personal recommendation engine.&nbsp;This is an ML algorithm that keeps on evolving said CEO Ali Hussein.</p>