Thursday, 20 July, 2023

TikTok Introduces Enhanced Ads Transparency Measures

TikTok has implemented new measures to enhance transparency in its advertising practices. The social media platform will now provide users with more information about the ads they see, including the reason behind their appearance and targeting criteria. Additionally, advertisers must disclose when user data influences the ad's display. These updates aim to build trust and provide users with clearer insights into the advertising content they encounter on TikTok.