Friday, 24 March, 2023

University study says Facebook's ads tools are gender bias

<p>A new University research claimed that Facebook targeted an Instacart delivery job ad to a female-heavy audience while a Domino&rsquo;s Pizza delivery job ad to a male-heavy viewership. This is because most of the Instacart drivers are female, while Domino&rsquo;s is popular among men, said the study published by the University of Southern California. LinkedIn, on the other hand, showed the ads for delivery jobs at Domino&rsquo;s to the same proportion of women as it did the Instacart ad.<br /> <br /> &nbsp;</p>