Friday, 24 March, 2023

Walmart-owned Flipkart ventures into live commerce

<p>Flipkart, majority-owned by Walmart, has joined the live commerce bandwagon, making it one of the largest e-tailers to do so. On its site, it has built a &#39;feed&#39; where renowned influencers can be seen promoting various fashion apparel that can be purchased directly from the feed. Flipkart&#39;s collaboration with ShareChat is also live, with influencers hosting live sessions on its short video app Moj, and their followers being able to purchase things directly from Moj.</p>