Monday, 4 September, 2023

YouTube's Long-Form Video Business Faces Cannibalization Threat from Shorts

YouTube's short-form video feature, Shorts, may pose a threat to its long-form video content business, according to reports. As Shorts gains popularity with its brief, engaging videos, it could potentially divert user attention away from longer videos, impacting YouTube's revenue model. The platform's challenge lies in balancing the growth of Shorts while maintaining its core long-form content, ensuring a harmonious coexistence of both formats.