Friday, 24 March, 2023

Decoding Thermax three-step digital transformation journey

<p>Thermax digitisation initiative has three parts 1) Employee Automation: Human capital management is completely automated, as employees can sell tech better when they see its benefits. 2) Business Automation: Sri City factory is fully automated and digitalised to ensure operations can be governed. 3) Customer engagement: tech is embedded in the product itself. Besides digital marketing, enquiry management, CRM system have helped in engagement.</p>