Friday, 24 March, 2023

Digital roads helped MG Motor to drive through lockdown

<p>MG Motor would be the only auto brand to sell 1,518 units, a 10 % MoM growth, in March. Range of products under Adobe Experience Cloud digitally helped to have seamless integration at all consumer touchpoint -- brand website, dealer websites, and digital screens to drive sales. MG Car Configurator, a digital initiative, enabled a complete online-offline integration to engage and deliver quality experiences to buyers. Online accounts for 16% for Hector and 40 % of ZS EV.</p>