Friday, 24 March, 2023

For Titan phygital is the future

<p dir="ltr">K Venkateswaran, Chief Digital &amp; Information Officer, Titan believes in combining physical with digital. He envisions a phygital future with innovations around self-service models. Titan has recently deployed ready-to-use design self-service at a Mumbai store. It enables the customers to choose and configure their own watches with an available set of designs. Titan is also considering the propensity modeling concept onto a real-time platform.</p>