Friday, 24 March, 2023

Here's how Decathlon provides hassle free shopping experience with phygital

<p dir="ltr">Decathlon is building phygital stores to bridge the gap between digital and physical stories. The French sports brand has introduced a self-checkout counter for customers to scan and pay directly from the app. Joy Deep Tiwary, CIO, Decathlon- India, has taken 95% of the data on the cloud and leveraging multiple cloud platforms. Gradually he is exploring IoT to locate stores and link internal applications.</p>