Friday, 24 March, 2023

How Axis Bank sells 60% FDs, 50% loans via digital channels

<p>Digital transformation has been beneficial for Axis Bank as it significantly contributes to sales of the bank&rsquo;s select products. About 40-45% of personal loans are sold via digital channels, around 60% of FDs are booked digitally. Recently, the company also redesigned its mutual fund journey and now about 20% of new SIPs are booked via digital.&nbsp;Besides, One Axis, an internal employee app,&nbsp; was introduced as the single interface for all internal requirements i.e HR, leaves&nbsp;</p>