Friday, 24 March, 2023
Mobile-centric approach driving growth: MakeMyTrip
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<p>AI, ML and Big Data is enhancing user experience at MakeMyTrip. A mobile-centric approach and new digital platforms are fuelling greater adoption of e-commerce has driven reach and growth. With 28.1% growth, the platform’s gross bookings reached $5.4 billion in the 2019 financial year compared to the previous year. And 13% growth in standalone online hotel bookings.</p>
Read full story at expresscomputer.in
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