Thursday, 2 May, 2024

Snapchat Unveils AR and ML Tools to Enhance Brand Advertising

Snapchat rolls out new augmented reality (AR) and machine learning (ML) tools designed for brands and advertisers. These tools enable advertisers to create immersive and interactive experiences, leveraging AR technology to engage with Snapchat's user base effectively. The introduction of these tools reflects Snapchat's commitment to innovation in digital advertising and enhancing the platform's value proposition for businesses.