Tuesday, 11 June, 2024

Ubisoft CEO Highlights AI's Potential in Gaming, Acknowledges High Costs

Ubisoft CEO Yves Guillemot discussed the transformative potential of AI in the gaming industry, emphasizing that while AI can revolutionize game experiences, it comes with significant costs and challenges. The technology is poised to enhance gameplay with more dynamic and responsive non-player characters (NPCs), yet its integration demands substantial investment and extensive testing to overcome current limitations​.