Friday, 29 December, 2023

Amazon and Flipkart Dominate Ad Revenue, Generating INR 8,705 Crore in FY23

E-commerce giants Amazon and Flipkart have emerged as advertising powerhouses, collectively generating a staggering INR 8,705 crore in ad revenue during the fiscal year 2022-23. The key factors driving their advertising success and the broader implications for the digital marketing landscape in India. The revenue figures highlight the increasing significance of e-commerce platforms as major players in the online advertising ecosystem.