Tuesday, 12 September, 2023

Snapchat Collaborates with MTV to Enable VMAs Voting via Lenses

Snapchat has joined forces with MTV to introduce a novel way for users to participate in the voting process for the Video Music Awards (VMAs). This collaboration allows Snapchat users to cast their votes through augmented reality (AR) lenses, enhancing their engagement with the VMAs. By leveraging the platform's interactive features, Snapchat aims to make the voting experience more engaging and accessible to a wider audience.