Friday, 24 March, 2023

Google Analytics ML update for critical customer data

<p>Google&rsquo;s idea behind the update is to give marketers access to more information they care about most by using that Machine Learning to surface data like which groups of customers are most likely to buy and which are most likely to churn, the very types of information marketing (and sales) teams need to try make proactive moves to keep customers from leaving or conversely turning those ready to buy into sales.</p>