Friday, 24 March, 2023

How AI is being used for advertisement

<p>AI recognises patterns in marketing and puts forward the optimal cost, timing and platform for ads. Performances of both advertiser&rsquo;s campaign and competitors can be tracked. Image-recognition can determine the right audience and the right placement for the ads. AI-enabled tools are used for generating optimal ad copy. Facebook, Instagram, startups are using these tools. Backend functions like sales, spend, customer behaviour can also be tracked.</p>