Thursday, 4 May, 2023

Roku introduces new ad products with AI capabilities for targeted TV campaigns

Roku, a leading streaming platform, has unveiled its latest ad products, including an AI-powered feature that matches advertising campaigns to relevant TV moments. These new offerings aim to enhance advertisers' ability to reach their target audience effectively. The AI technology analyzes viewership data to identify opportune moments for ads, improving the relevance and impact of advertising on the platform.