Friday, 24 March, 2023

SonyLIV, TCS join hands to enhance UX, steer growth

<p>&nbsp;<br /> TCS has signed a strategic pact with SonyLIV to help create an innovative business model enabled by digital tech and enhance UX. AI and ML tools of TCS will be used to digitalize SonyLIV&#39;s core OTT platform. The aim is to provide personalized experiences to subscribers and help SonyLIV use data and insights to monetize content. TCS will also set up a state-of-the-art Experience Design Center and deploy its Location Independent Agile Model.<br /> <br /> &nbsp;</p>