Friday, 24 March, 2023

Adobe adds new experimental options to Customer Journey Analytics

<p>Customer Journey Analytics, a tool for tracking customers across platforms that is part of Adobe&#39;s Experience Cloud portfolio, has been updated with a number of new features. One of them is the new experimentation feature in Experience Analytics to help businesses better understand how even tiny changes can affect a customer&#39;s overall journey across their multiple properties. This feature allows businesses to test real-world scenarios and analyze the outcomes.</p>