Thursday, 13 April, 2023

First developer preview of Google's Privacy Sandbox for Android continues Google's ad-tracking makeo

<p>Last year, Apple added App Tracking Transparency to iOS, and the resulting shift in data flow from mobile users shook even Facebook. Now, Google is planning its own multi-year adjustment to mobile ad tracking and privacy. App developers may get their first glimpse at the new system starting today, with the release of the first developer preview of Privacy Sandbox on Android, following in the footsteps of previous tests in Google&#39;s Chrome browser on the desktop.</p>