Friday, 19 May, 2023

Google Chrome Takes a Step Towards Privacy with Ad Tracking Changes

Google Chrome, the popular web browser, is implementing changes to its ad-tracking practices by phasing out third-party cookies through its Privacy Sandbox initiative. This move aims to enhance user privacy and provide a more secure browsing experience. The Privacy Sandbox will introduce alternative methods for targeted advertising while preserving individual anonymity. With these changes, Google seeks to strike a balance between user privacy.