Friday, 25 August, 2023

Google Expands Ads Transparency Center to Comply with EU DSA

Google is extending its Ads Transparency Center to align with the European Union's Digital Services Act (DSA) requirements. The expansion aims to enhance transparency in advertising practices, allowing users to access information about ads' origin and targeting criteria. By complying with the EU DSA, Google aims to provide users with more visibility into the advertisements they encounter, promoting a more transparent online advertising ecosystem.