Friday, 24 March, 2023

Instagram to revamp ranking algorithm to boost original content

<p>Instagram&rsquo;s ranking algorithm will be undergoing some changes in order to highlight original content more on the platform according to Adam Mosseri, Head of Instagram. Adam said that they are focussed on the idea of originality and if a creator makes something from scratch, they must get more credit than someone just resharing the content. He added they will be doing more in the future to value original content and they don&rsquo;t want to overvalue aggregators.</p>