Tuesday, 29 April, 2025

Spotify Invests Over $100 Million in Podcasters to Compete with YouTube

Spotify has disbursed more than $100 million to podcast creators since January 2025, aiming to strengthen its position against YouTube's dominance in video podcasting. This initiative introduces new revenue streams for eligible hosts, encouraging them to produce video content on Spotify's platform. Despite having 170 million monthly podcast listeners, Spotify trails behind YouTube, which reaches approximately 1 billion podcast consumers monthly.